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Posts Tagged ‘online marketing’

Did you recognize that your tracking url could be costing you sales?

It’s true! Repeatedly experienced marketers have learned that employing a tracking link lowers the click through rate of any ad. If you’re thinking that about it this will make sense. How often does one click through on a link that reads like a line of gibberish?

1st and foremost, the web is concerning trust. If you do not offer a link that at least seems “trustworthy” then several folks are not going to click. And raise yourself the onerous query? Does a link stuffed with an odd sequence of letters and numbers appear trustworthy to you?

Another downside to employing a tracking url is that ezine ads often have a very long life — typically abundant longer than that of any tracking url or program. You don’t want to lose out on the potential of a protracted-term link or future guests as a result of of your tracking url.

If you are ready to use your main net website address or a subpage then it just seems therefore much additional trustworthy. Plus you’re a lot of possible to catch individuals in the future who lost your original ad but NOW wish to visit your site. They will never bear in mind a sophisticated tracking url but may bear in mind BoatsRus.com etc.

Regardless of how abundant you would like to be in a position to push your web web site directly there is still that difficult query of being able to track click throughs. Well there’s really a simple (and free) method to do both.

You produce a redirect page.

This approach you’ll promote your main url and have a distinctive page to trace clicks. Of course, you’ll even name your page one thing to make it even additional clickworthy, like boatsrus.com/classicboats.php .

You can create unique landing pages for any range of advertisements however this would possibly be time consuming. It’s way less complicated to code that page with a redirect script that masses whatever sales landing page you choose.

Currently you’ll track your clicks while not worrying concerning losing customers due to unfriendly tracking urls. You’ll forever have full management over the url thus you can amendment the redirect destination at any time and if you ever choose to take it down the visitor will still land on your site. It is the perfect tracking system!  It conjointly works nice for affiliate links.

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In this text, we have a tendency to are going to discuss a significant issues involving keyword selection for existing businesses. It’s a straightforward mistake, however one most people don’t think about.

Keyword Perspective – Avoid This Mistake At All Price

The 2 prime Internet selling platforms are pay-per-click advertising and search engine optimization. The issue we tend to are going to discuss today applies equally to either of those platforms plus any other internet advertising you undertake.

The largest mistake most businesses create with promoting is keyword perspective. Keyword perspective refers to the point of read one has when developing keywords for any sort of Internet marketing. There are primarily 2 perspectives, but every only works with one audience. If you get them crossed up, you’re in for a nightmare.

The business perspective is usually the realm where I see the most important problems. Business perspective refers to using industry terminology to develop keywords rather than using terms your prospects really use. For example, a mortgage skilled might view HELOC [home equity line of credit] as a keyword. Most prospects, but, aren’t going to go looking for this acronym. Instead, they will search for home equity line of credit or simply line of credit. When you are selling to the overall public, do not use industry terms. Instead, use the terms your prospects apply to your services or products.

The alternative of the trade perspective is found in the business-to- business field. If you’re providing services or merchandise to businesses, than you may very well wish to use industry terms! If you sell medical equipment to hospitals, your prospects are visiting be each subtle and using technical terms in their searches. They can look for medial collateral ligament isolation braces rather than knee brace. Within the business-to-business situation, use of laymen’s terms for keywords my kill your marketing arrange before it gets off the ground.

Whatever your business, picking keywords is all regarding knowing your audience. Concentrate on terms your prospects really use and you will have a smart starting point for your marketing plan.

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Can you picture yourself as the owner of large quantities of land?  And on your land you own a variety of economic buildings.   You’ve got leased out each building with what is known as a “triple web lease”, which means that that you receive all the rental income while your tenants take care of taxes, insurance and maintenance.  Additionally, each 3 to four months you create another building, for very very little value, which quickly becomes leased and adds to your income.  You are ready to try to to this for so long as you want to, creating whatever income level satisfies you!

Sounds pretty fascinating doesn’t it?
However what about the “planet”?
Learn On-line Promoting and Create “Assets” That Increase in Value As Your Income Grows!

Virtual Estate

Rather than costly assets, did you recognize that you can learn to make what some have referred to as ”Virtual Estate”?  Virtual Estate is comprised of:
Ÿ     Net pages
Ÿ     Web sites
Ÿ    Intellectual property
Ÿ    Information product

These are venues for the foremost valuable property in the globe: INFORMATION.

You’ll learn to produce an unlimited amount of quality product to an almost unlimited  number of interested customers.  “Product” will be created or obtained for a very low cost and created offered to your customers as:

Ÿ    E-Books – growing in popularity with instant delivery
Ÿ    Audio Product -  presented with the intimacy of the human voice, instant delivery of a moveable format
Ÿ    Video Product – deliver a “live” expertise for those who prefer the visual learning mode

You Can Learn to:

Ÿ    Create quality content
Ÿ    Gift in an exceedingly unique manner
Ÿ    Promote effectively

When you’ve got done this, you may have created “Information Assets”.  As you continue improving your strategies of making, presenting and promoting your products, your income can increase.  When your products are producing an income stream, each product becomes a saleable business asset.  As your income stream grows, so does the price of the assets manufacturing your income stream: particularly your products!

The larger the quantity of merchandise you learn to produce, the additional income streams you may get pleasure from!

Unless you have got the unlimited land and buildings I first mentioned, you may want to search out out more concerning creating your own “Virtual Estate“!.

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There are several but forthright organizations that allegedly facilitate people sell their inventions to industry.  In all my years of working as a patent lawyer, I’ve got never come back across a single one who ever used one of those organizations to effectively market or sell their invention.  However, I have met several who successfully marketed their inventions themselves.

Before you’re taking any steps to market your invention, you should take some preliminary steps.

Preliminary Patent Search – A preliminary patent search is mostly a good first step.  A preliminary search of varied patent offices will be conducted for a affordable fee (simply contact a patent agent/lawyer), and it’s even doable to conduct one for free (see the US patent office at http://www.uspto.gov/)

Patent Application – Don’t publically disclose your invention till once a patent application is filed.  Publically disclosing the invention before filing a patent application can doubtless ruin the chances of ever being granted a sound patent.  Of course, several Companies will not even talk to you till you’ve got filed a patent application.

Prepare a Formal Info Package – You should prepare an informative and concise info package describing you, your invention and also the potential market your invention reaches.  The package should embody color pictures of the invention, and a one page executive summary.

Prototype – It’s a ton easier to sell a product if potential patrons will see, touch and feel the product.  Building a working prototype is often a key step in selling your invention.  After all, some products are tough to prototype, in which case a non-working mock-up may should do.  In any event, create the foremost professional prototype or mock-up you can.        

Acquire Financing – Building prototypes and filing patent applications need funds.  Finding that initial begin up funding is usually troublesome; however, there are 2 knowledgeable ways, namely partnerships and incorporations.  A signed partnership agreement is one approach for some folks to pool their financial resources into a project.  If many investors are concerned, then an incorporated company may be a higher method.  Primarily, the company takes ownership of the invention and therefore the investors contribute money to the company in exchange for shares.  The number and price of the shares can be tailored to suit the particular needs of the project.

Now that we have a tendency to have restricted a number of the preliminary problems, allow us to examine the mechanics of selling your invention to a company.  The actual steps in the method are as follows:

1. Compiling a List of Potential Patrons – Finding a corporation that is willing to shop for the invention is the foremost difficult half of the process.  It begins by generating a listing of companies that will be fascinated by the invention.  You’ll use a business directory to come up with that list.  Business directories list corporations by the product they manufacture (or services they supply) and embody basic information concerning these firms like their address, phone and fax range, and the name of the president (CEO or owner).  Appropriate business directories may be found within the business section of the local reference library.

2. Contacting Potential Buyers – Your list of potential patrons may embody literally lots of companies.  You simply decision up every company on the list and ask them if they might be curious about receiving a solicitation for a brand new invention.  Then get the contact info regarding who in the company to send your info to.

3. Presenting the Invention to Prospects – Once you’ve got thinned out your list, the next step is to submit your info to every of the companies on the list.  This could involve calling the people identified to be the “contact” for new product ideas and telling them that you’re sending them an information package regarding your product.  Your package should include a cowl letter and a one page synopsis of your product (as well as a image).  The information should be clear, concise and it should seem as skilled as possible.  Don’t strive to overwhelm the recipient – you would like to impress them, not burden them.

4. Follow Up – Do not expect the prospect to return to a quick call regarding the invention.  It may take an opportunity several months (even a year or a lot of) to make up his/her mind on a project.  You have got to be patient.  It’s important to periodically follow up with the corporate however don’t “pester” the prospect.  Keep in mind, the folks considering your invention are probably quite busy with several alternative comes – annoying them may do little to hurry the project up and may cause them to drop the project altogether.

5. Negotiations – If you find a company that is interested in selecting up the project, then be prepared to negotiate the terms of the sale.  The key here is to be reasonable.  From my expertise, nothing kills off a potential licencing deal faster than an unreasonable inventor.  Realistically, the foremost you are likely to induce may be a smart come on your investment.  Asking for a smaller signing fee along with a modest royalty is far a lot of likely to generate a signed agreement than holding out for a big payoff.

6. Royalty Amount – I’m sometimes asked the question “how abundant can I sell my invention for”.  I don’t recognize the solution; however, here are some rules which will help you work out a affordable royalty rate.  Initial of all, strive to barter a royalty that is lessened in to two components, an initial signing payment and an annual royalty payment.  The initial payment should cowl most of your prices of the project.  The annual royalties ought to represent an quantity that is sufficient to represent a good come back on your investment while not being a burden on the manufacturer.  The overall “guideline” is to raise for a little share (1% to 5%) of the net sales of the product.  It is additionally attainable, and in some cases advisable, to mend the annual royalty payment to an simply calculated amount (e.g. $1.00 per unit sold).

Selling your invention to a manufacturer is doable but it’s not easy.  How successful are you seemingly to be?  From my expertise, individual inventors are so much more doubtless to successfully sell their invention by themselves then by rummaging some invention promotion organization.  Like several business, the chances of success are a function of your determination, information and willingness to take risks.

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I was one of the thousands (if not millions) of people who wanted my own “internet money machine” and I came from a position where I had little or no computer knowledge – I could send and receive emails and knew how to surf the net – but that was literally it!

Does that sound like you? If so then how do you get from that position to making serious money on the internet? The first thing I did was get incredibly excited. I’d been looking for a home based business and eventually stumbled across the internet as an obvious market place. After all I had a computer at home. So I looked around the web (using one of my existing skills – I knew how to surf!) and soon realised “I want to make money on the internet”.

So I spent some more time surfing for ways of making this desire a reality. There seemed so many businesses and no shortage of people offering to make me serious money on the internet. How kind of them! Just type in “online business opportunity” in Google and see what I mean. It was about now I began to think perhaps not all these opportunities were as great as they were cracked up to be!

So I went around doing a bit of market research. How? I visited a few forums. You soon learn that there is a forum on just about any subject online. It is a phenomenon that you can use to weed out some of the good from bad if you use them right. Visit a few (again use Google or whichever search engine you have) and just read the posts relating to your interest. If you like you can join and actually ask some questions. Nearly everyone is helpful and friendly. But beware the person who tries to hard sell his or her opportunity to you.

It helps to get over the get rich quick mentality as soon as possible. Sure you can make serious money on the internet – it is after all a market place – but start out with the intention of making a steady income first. Don’t try to run before you can walk. When you have your regular income covered you will be in a good position to move to the next stage (getting rich!)

There are so many business types and niches out there that you will have no problem finding something – in fact you will probably be overwhelmed by the sheer scale of it all. I really had no idea before I started. Just try and hone in on something you have an interest in or that you have some experience in at first. Then research the business and market and the opportunities presented. Visit websites, use the forums and download some ebooks on the subject – invaluable in my experience.

Every bit of help and knowledge you need is to be found online. Just use your search engine as a research tool. The web is like an almost infinite library at your fingertips. I can honestly say that I learned everything I needed without leaving my seat!

Good luck with your “internet money machine”, you can do it!

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A lot of people are now getting into online businesses and online marketing either to supplement their “real world” income or for it to become their primary source of income.  Why?  Because online marketing just provides them a lot of benefits!

First, you can reach just about anybody in the world who has Internet access if you market your products online.  That means a wider market for you, which can translate to larger profits.  Second, setting up an online business requires only a fraction of the cost required to set up an actual business establishment, which means a lot of savings for the business owner.

Another aspect that has attracted a lot of people towards online marketing is the fact that one doesn’t have to have his own products to get started.  In online marketing, one can start making a lot of money just by selling, or even by just trying to sell, other people’s products.  And getting started with this kind of marketing strategy is actually quite easy.  All that one needs to do is to set up an agreement with an online retailer or merchant, and after everything is settled, one can immediately start making money by selling the merchant’s or the retailer’s products.

Incidentally, the most popular and the fastest growing method of selling other people’s products online is affiliate marketing.  Affiliate marketing, in its simplest definition, is a relationship between an online merchant or retailer, who has products to sell, and his affiliates, who are willing to promote the merchant’s product on their website.

In a typical affiliate marketing set up, the merchant provides his affiliates with banners and text ads that links to his site.  The affiliates will then get these ads posted on their website and they get paid whenever traffic or sales is directed to the merchant’s website.  Affiliates are often paid on commission basis, although other online merchants would opt to pay a fixed fee for the affiliate’s compensation.

Starting to make money online with affiliate marketing is relatively quick and easy.  All that one has to do is to sign up as an affiliate for an online company that offers affiliate programs.  An alternative method, and usually an easier one, is to sign up as a member of an affiliate network—a network that hosts a variety of affiliate programs for different online merchants or retailers.  Signing up is usually free, although other companies and networks may require you to pay a particular fee.  Such fees, however, are made as payment for additional services that the company may render, like providing you with tools and assistance to jumpstart your online business.

When you sign up with an affiliate marketing program, you are usually required to fill out a form containing information about yourself.  Some affiliate programs may also require you to present the URL of your website and describe its contents.  This will allow the retailers to verify that you actually have a website with contents that are relevant to their products.  Some affiliate programs, however, won’t require you to have a website.  After filling out the form and all, you are then allowed to choose the affiliate programs you want to promote.

After signing up with an affiliate program and being an actual affiliate, you are now ready to start making a lot of money by selling other people’s product online.  How do you make money?  There are actually a number of ways for you to earn money as an affiliate, and most of these ways depends on the type of affiliate marketing program you’ve gotten into.

Many affiliate marketing programs compensate their affiliates in either of three ways: pay-per-click (PPC), pay-per-sale (PPS), or pay-per-lead (PPL).  In pay-per-click affiliate marketing, the affiliate is paid whenever he directs traffic to the merchant’s site.  PPS and PPL affiliate marketing programs work rather differently.  In PPS, the affiliate only gets paid when his referral converts into an actual sale.  In typical PPS affiliate programs, the affiliate would usually get 15% to 20% commission for each conversion.  PPL affiliate programs work the same way, although affiliates are paid a fixed fee whenever his referral converts into a lead for the company.

Some affiliate marketing programs are two-tier programs, wherein the affiliate is also allowed to recommend other affiliates to the merchant.  In such affiliate programs, the affiliate would not only be paid for the traffic or sales that he would direct to the merchant’s site but also for the traffic or sales directed by the affiliates who signed up with the program through his recommendation.

Yet another way of earning more profits with affiliate marketing is through residual affiliate programs.  Residual affiliate programs are affiliate programs where the affiliate gets paid a number of times for as long as the merchant keeps the customer the affiliate has referred to his site.  One form of residual program gets the affiliate paid a commission every time the referred customer purchases something on the merchant’s site.  Another form of residual affiliate program gets the affiliate paid a percentage every month for as long as the company keeps the referred customer.

With a lot of options available and a lot of ways to earn money, affiliate marketing is undoubtedly the most popular and the easiest way to make money by selling other people’s products online.  As to how much money one can get from affiliate marketing actually depends on the affiliate.  A dedicated and hardworking affiliate would certainly get more from the program compared to those affiliates who would simply sign up and forget about the program later.

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Having a good niche subject to base your website around is one of the most important aspects of niche website marketing.

This will give you a foundation to build from and you can target one general audience with a pack of keywords that they are most likely to be searching for. You should take each one of these keywords and use it for the basis of one article on each page. This way, even though you are targeting one specific subject, you will be sure to interest a wide variety of people in that one niche. They may also find other pages that interest them, which will keep them returning to your site to learn new information about the niche subject.

The best way to find keywords for your niche subject is to use a keyword software program and type in the word that is the subject of your niche. This will generate a list of keywords or phrases that contain your niche and will also show you approximately how many people search for each word or phrase. Some software programs may also tell you how many sites are out there to compete with for each word or phrase (this will help you know if those sites are worth competing with for the number of searches out there). You then deicide which of these would be most profitable by determining which have the least amount of competitors, so that you have a chance at making it to the first or second page of search engine results, but that also have a decent amount of people looking for that keyword or phrase each month. These will be the keywords or phrases that you will base the pages of your niche site on.

If there are a number of topics that you like, pick the one that you feel would be easiest to start with and then, once that site is built and generating some revenue, you can start another site. The most profitable website marketers, who use their talent of finding niches and combining that with good site content and a handful of affiliate links, have a good amount and variety of niche sites that they have started.

You are never limited in what you can do with niche website marketing, unless you find out that you do not have the marketing skills or the needed funding to make it happen. Otherwise, the sky is the limit!

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Thousands of marketers have realized the incredible profit-generating benefits of Squidoo.  The time to capitalize on this relatively new Web 2.0 marketing opportunity is definitely now.  As Squidoo’s popularity continues to grow, the availability of niche keyword lens titles will diminish.  As of this writing, there are still highly profitable niche keywords available to use as niche lens titles.

If your desire is to make a profit with your Squidoo lenses, there are several important steps you need to implement to ensure success. 

1.  Perform serious keyword research for your lens.  This must be your first step.  The keywords in the title of your Squidoo lens are just as important as the title of any website.  Use a good keyword tool such as Overture or even Good Keywords to search for keywords that are searched between 2000 and 50,000 times per month.  Although Squidoo is doing quite well in the search engines, I wouldn’t be over-zealous and use keywords that are searched for over 50,000 times per month.  Squidoo allows you to submit up to 20 tags, so you should use all 20 tags and be sure to use 3-4 keyword phrases to make up each keyword.  They seem to work better with Squidoo.

2.  Provide useful content on your Squidoo lenses such as articles and product reviews.  This will increase your lenses’ popularity with consumers and with the search engines.  Also, don’t flood your lens with lots of affiliate links as this could be viewed as spamming by the Squidoo staff and may get your lens deleted.  One to three affiliate links is plenty.  You will also need to use at least three additional modules.  I recommend using the Ebay, Amazon and RSS modules.  RSS feeds will provide fresh content to your lens which is always appealing to the search engines.  Be sure the RSS feed you use is relative and updated often.

3.  Find quality incoming links to your Squidoo lens.  This is very important to your rankings in the search engines.  The sites which link to your Squidoo lens should have a page rank of 4 or higher.  Incoming links that work well with Squidoo are social bookmarking sites, classified ad sites like Craigslist and social networking sites like YouTube and MySpace.  Be sure to follow these websites’ guidelines.  It’s also a good idea to place a link to your Squidoo site on your blog.

From what I am reading in online forums and discussion boards, Google adsense is still ruling the roost, in terms of popularity, for those wanting to start earning money from home.

I personally, have Google adsense ads on most of my websites and I find that even with the lowest of daily impressions an income can be earned. Ok you won’t make a fortune with a few hits per day but if you are constantly building websites and optimizing them for adsense then the income can REALLY add up.

A few of my most recent websites are only getting 10-20 impressions per day but really high click through rates. Some days I can earn $2-$3 per site for a couple of clickthroughs from these low traffic sites. This denotes HIGH interest from advertisers paying big bucks to Google for certain keywords.

Unbelievably, many entrepreneurs are earning six figure incomes per month from adsense revenue alone.

The smart earners are building site after site then building out the ones that show potential.

The idea is to set up sites in relatively unknown markets but also balanced with some interest in the advertising field. For instance, if you choose a niche with little or no interest from advertisers then the income will reflect this lack of interest, ie. no one will be paying google for advertising in your niche or they will be paying very little and you will earn pittance per click thru.

One site of mine in an obscure niche gets hundreds of unique visitors per day and loads of adsense clickthrus, yet the income is only a dollar or two daily. This tells me that advertisers are paying very little, probably in and around 10 cents, for keywords in my niche.

At the other end of the spectrum you DO NOT want to choose a niche with so much competition that you cannot get any traffic at all. The “work at home”, “home business”, “internet marketing” niches are not good examples for a newcomer to make money from Google adsense. The competition is just too great. If you DO already have an established home business site then by all means add some adsense ads to your site.

Like everything else I have done online I have learnt through trial and error, Google adsense has been no different. If you don’t put the ads out there then you will never know the potential.

I do get some clickthrus from my home business sites and the click thru rates can be anything from 10-15 cents to $1-2. Not bad!

Google adsense is definitely here to stay for the forseeable future and we can all see why. If you have any vision at all you can see the potential in earning from Google adsense and exactly why it has become so popular.

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I recently began an exploration of the internet and was overwhelmed by the amount of information available on making money online.  You could spend years searching for the right information.  Much of the information was free, and a good majority of it was available for a price.  What i found was the right information was priceless, but if you did not use the information it was worthless, and some free information was worth many times more than the price of information you could pay for.

So what does it take to start making money online?  You need a simple plan of action and the willingness to just start and take baby steps in the direction of your goals.  Just Do It! Then observe the effects and continue on with the next step or make corrections.  I think it’s possible to make money online and highly probable if you have the right tools and information and take the action necessary with a positive attitude towards success.

So where do you start? It begins with a willingness to take chances and venture into unknown territory, learning from everyone you can.   A good beginning would be learning the basics about finding a product to sell and  how to market a product online, building a website, and then going on from there.  The best way is learning from a mentor who has already gone through all the steps necessary to be successful and knows all the pitfalls of running an online business. Plus as an added bonus they could answer any questions that you may have.

In conclusion, I only have this to say. Nothing gets started without taking action, so do something positive in your life today and at least search for some answers.  You will never know what you can find unless you do.

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When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.

When most people talk about website marketing they focus on getting more traffic or higher search engine rankings. It makes sense to me to ensure my website is converting before sending lots of traffic to it. That way your results will be dramatically improved when traffic is created.

Unfortunately most business owners think that traffic is king when it comes to the internet. But we can’t blame them… there are enough people promising riches through website traffic. Most don’t bother to mention that if your website can’t sell then all the traffic in the world is useless.

What your website is all about

My philosophy of website marketing is building a relationship with visitors when they arrive at your website. A huge part of this is the impression your website makes for your business. But more importantly you need to start building a relationship by collecting their contact details.

A common conversion rate for websites is 1-2%. But if you take the time to form a relationship with your visitors that percentage will be a lot higher. It’s just like the one-hit wonder band competing with another band who creates great albums year after year.

Avoiding the social media buzz

With social media buzzwords flying around constantly now it’s important to remember what it’s all about. There are now many tools for communicating with potential prospects… and other useless ones as well. But at the end of the day it’s about creating a relationship.

It doesn’t matter how the relationship is built, whether it’s email, Twitter, Facebook or YouTube… or believe it or not through mail, newspapers, fax or phone. No matter what it’s still about the relationship and the value you provide. In my opinion you should be using a wide variety of these media to connect with your prospects and clients.

What is the real objective of your website?

There is no best answer… there is no almighty social media property that you should base your business around. That’s like having a store but not getting a phone. Smart business owners realize a phone is a great tool to supplement their business and it’s the same with social media.

The moral of the story is to focus on building a relationship with visitors irrespective of the media. By creating a valuable relationship your sales will rise almost without effort. Because people prefer to purchase from those they know and trust.

Just do this stuff

Take a long hard look at your website and decide whether your focus is on the relationship or on yourself. What valuable information are you offering? Do you collect contact details to send them more information?

Building a relationship isn’t really difficult… just imagine what you’d do if the person was right in front of you and go from your gut. And get ready for some amazing results.

Because if you form enough relationships it can easily lead to million in sales.